Lidd Up Cooler

LiddUp Cooler  on Shark Tank

Light Up LED Cooler - Season 4 - Episode 21 - 4-5-2013

LiddUp LED Light-up Coolers

 Now here is an invention that could easily change the multi million dollar cooler market forever. Jayson Sandberg is the inventor of the LiddUp Cooler with built-in LED lights that light up on the inside as well as the outside of the cooler. Why the large manufactures never came up with a lighting system similar to a refrigerator is a very good question, but now it's too late as Sandburg has a very tight patent on this idea. What started out as one of many camping trips soon turned to solving a problem every camper has had at one time or another. Have you ever been camping at night when you reach into the cooler expecting to pull out a beer and instead you grab a soda? Or how about holding your lantern in one hand while you dig into the cooler with the other and hope you don't break the eggs in the process? The more I keep thinking about this, the more I wonder why it took so long for someone to come up with a lighted cooler. It just makes sense that ALL coolers in the future need Jayson's LidUp LED Cooler Lighting System installed on them and he will become very rich in the process.

As good as the LiddUp Cooler idea is, it's also a very tight and competitive market with only a few major players that control most cooler sales.
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