Speaker, online marketer, and co-author of the eye opening and practical advice packed book Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim, Paul Gillin, describes how in this social media age, angry customers actively attack companies with their grievances. Paul Gillin provides analysis of who the attackers are, what motivates them to take action, and how and where they deploy their assaults. Paul Gillin also shares ideas for addressing attacks effectively, and even better, how to prevent the attacks from taking place at all. For companies who fail to address the concerns of their customers, who feel simply having a social media presence is good enough, and who think their standard crisis management is good enough, Paul Gillin points out they are in for a rude awakening. Paul offers an alternative of building an attack resistant company that engages and listens to customers, addresses their concerns, and establishes a customer focused organizational culture.
Paul Gillin is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, May 14, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Speaker, online marketer, and co-author of the eye opening and practical advice packed book Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim, Paul Gillin, describes how in this social media age, angry customers actively attack companies with their grievances. You will learn:
* What a customer attack looks like and how it is deployed
* What motivates a customer to take to social media to voice their complaints
* How to address a brand attack from a customer effectivelu
* How to build an attack resistant company based on a customer focused culture
Paul Gillin (photo left) s a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers. A popular speaker and writer, he has addressed more than 100 groups and published more than 150 articles since 2008. He is a veteran technology journalist with more than 25 years of editorial experience, including 13 years exclusively online.
His books include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching (co-authored with wife Dana) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman).
Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.
My book review of Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim by Paul Gillin with Greg Gianforte.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with speaker, online marketer, and co-author of the eye opening and practical advice packed book Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim, Paul Gillin, as he describes how in this social media age, angry customers actively attack companies with their grievances. Paul Gillin provides analysis of who the attackers are, what motivates them to take action, and how and where they deploy their assaults. Paul Gillin also shares ideas for addressing attacks effectively, and even better, how to prevent the attacks from taking place at all. For companies who fail to address the concerns of their customers, who feel simply having a social media presence is good enough, and who think their standard crisis management is good enough, Paul Gillin points out they are in for a rude awakening. Paul offers an alternative of building an attack resistant company that engages and listens to customers, addresses their concerns, and establishes a customer focused organizational culture on Blog Business Success Radio.
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